As a startup technology company within the education market, it’s crucial for Alive Studios to be selective with our marketing dollars. Our mission is to provide teachers with cool technology that helps early learners become proficient in reading and math by the third grade. So, our marketing budget is targeted to areas in which we can deliver that message to as many decision makers as possible. This year, we made our second trip to an ISTE Expo as an exhibitor; and for a second consecutive year, ISTE has delivered by putting us in front of some great contacts.
The traffic seems non-stop at the shows and the attendees are always hungry for the latest technology trends in education. This, of course, is right up our ally since we are the world’s first company to develop an full-year, early education, supplemental curriculum using augmented reality technology. Our small booth size is compensated for by our 3D animated animal characters bellowing out of our sound system, which makes it tough for passers by to not be drawn into the curiosity zone.
ISTE not only provides us an excellent outlet to reach multitudes of tech-hungry prospects for our reading and math solutions, we also find ourselves meeting key B2B vendors that compliment our business. We have struck several relationships from hardware, to book publishing, to live streaming on the internet. Also, as we become more integrated into the exhibitor family, we enjoy seeing old friends and helping each other through our network of contacts.
One of our biggest attention-getters is our $795 Giveaway for a full Letters alive Kit! 
We hold a drawing, which is open to all attendees who enter their names. On the last day of the show, we draw quite a crowd as we announce the winner.
We are already looking forward to the ISTE Expo for 2016 and will be spending some time throughout the rest of this year nurturing the business relationships we’ve started.