Social Impact Heroes: “You really need a good team to make things happen,” an interview with Cynthia Bertucci Kaye
Cynthia is the CEO and Chief Zoo Keeper of Alive Studios, an award-winning software developer that creates magical, zoo-themed learning experiences for early education. Her passion is to develop innovative products with her team and fellow educators to help teachers engage their students and get them excited about learning.
“I was inspired by the gut-wrenching struggle my husband and I had teaching our two adopted Latvian sons (5 and 6yrs old) how to read English. We exhausted all the tools and resources that were available. Nothing worked. At that time, I was leading another company called Logical Choice Technologies and employed great talent in the education space.
One day, one of our young employees said he had “something really cool” to show me. It was a flashcard that used augmented reality to make the Eiffel Tower pop off the page in 3D. I was blown away, and my mind was boggling at the potential this new technology had for early learners! My mind’s eye immediately saw a giraffe popping up and interacting with children.
Soon after, a new company was born, Alive Studios, waving a banner for the power of student engagement to help children learn how to read! I was just trying to help my boys. But we soon realized our idea could actually make an impact on our nation’s reading crisis. The 2019 Nation’s Report Card shows only 35% of America’s children read proficiently when tested in 4th grade, and it doesn’t get better as they go through school.
During our five years of working directly with thousands of early educators and seeing how important it is to get students engaged and excited about learning, we have embraced the challenge to shift the nation’s report card from 35% of our children reading proficiently to over 70%. We invite others to join our movement because we really need a good team to #HelpShiftHappen.” (Read Cynthia’s full interview with Authority Magazine.)