Alive Studios' Blog

Join Our Big Hairy Audacious Goal!

At the beginning of 2018, our team came together to talk about our mission to provide Mind-Boggling Engagement for Early Literacy.

We decided that we wanted to come up with a Big, Hairy, Audacious Goal to go along with our mission. If you’re not familiar with a BHAG, it’s an idea from the book, “Built to Last” by James Collins and Jerry Porras. A BHAG is a goal that is so audacious that it may appear impossible to reach. So why would anyone create a goal that seems impossible to achieve?

Well, a BHAG isn’t just about reaching the goal. Its audaciousness inspires us to take a leap of faith; urges us to persevere;  and encourages us to work harder and more creatively to reach our goal! Even if we don’t reach it, it will produce INCREDIBLE things!

So … are you ready for it?

Our Big Hairy Audacious Goal is to shift the Nation’s Report Card from only 37% of our 4th graders reading proficiently to over 70% reading proficiently!!!

Yes! We know. It’s BIG and HAIRY and AUDACIOUS! That’s why we’re inviting you to join us to Help Shift HappenActually, you’re already helping. Whether you’re an educator, parent, community or business … you, in your own unique way, directly or indirectly are affecting children to be the best they can be!

This is what we’re asking you to do:
Share ideas and stories of how YOU are helping kids learn to read.

– Post on your Facebook or Facebook Live
– Make an Instagram Story
– Share on Twitter
– Write about it on your blog
– Become a guest blogger for Alive Studios

Whichever way you share, be sure to use the hashtag #HelpShiftHappen

Let the world know how you’re making a difference! This will take a multitude of great people, but our kids are worth it and our communities depend on it!