So, after a long wait and a lot of pleading you finally got that new computer, or that new smartboard. Now what? Do you have the really cool content you need to engage students?
As we make the trade show tour, we have the pleasure of seeing all the latest educational technology; fast, streamlined computers and big, crystal-clear displays. Like kids in a candy store glaring at the shiniest and most colorful lollypop, we all fall into the “I have to have this” category. But when we get it into our classrooms, we realize it doesn’t solve any of the major problems we face with early learners. Are they now learning letter sounds and letter naming more effectively? Does the new tech reach both ends of the learning spectrum? Are At Risk students now achieving better results? Can ELL students grasp the English language any quicker?
One common void we discover amongst the hardware tech crowd is the lack of content. Sure they offer the ability to do “it” quicker, bigger, and with more wow.. but do what? It’s the content ON the device that makes the difference. It’s the software application that brings the device to life and solves problems in classrooms.
It reminds me of a story about a little boy who had a $5 bill and wanted to buy a wallet. After shopping several stores, he found the perfect one. It fit his pocket, it felt good in his hand, and it only costed $5. You can guess the rest of the story. Having spent his $5, the little boy had nothing to put into his new wallet. Just like the wallet with no money, a new computer or smartboard just isn’t that impressive without content.
So, if you’re given the green light for new technology, remember to save some funds for engaging content that will help make a positive difference in your classroom.
As a startup technology company within the education market, it’s crucial for Alive Studios to be selective with our marketing dollars. Our mission is to provide teachers with cool technology that helps early learners become proficient in reading and math by the third grade. So, our marketing budget is targeted to areas in which we can deliver that message to as many decision makers as possible. This year, we made our second trip to an ISTE Expo as an exhibitor; and for a second consecutive year, ISTE has delivered by putting us in front of some great contacts.
The traffic seems non-stop at the shows and the attendees are always hungry for the latest technology trends in education. This, of course, is right up our ally since we are the world’s first company to develop an full-year, early education, supplemental curriculum using augmented reality technology. Our small booth size is compensated for by our 3D animated animal characters bellowing out of our sound system, which makes it tough for passers by to not be drawn into the curiosity zone.
ISTE not only provides us an excellent outlet to reach multitudes of tech-hungry prospects for our reading and math solutions, we also find ourselves meeting key B2B vendors that compliment our business. We have struck several relationships from hardware, to book publishing, to live streaming on the internet. Also, as we become more integrated into the exhibitor family, we enjoy seeing old friends and helping each other through our network of contacts.
One of our biggest attention-getters is our $795 Giveaway for a full Letters alive Kit! We hold a drawing, which is open to all attendees who enter their names. On the last day of the show, we draw quite a crowd as we announce the winner.
We are already looking forward to the ISTE Expo for 2016 and will be spending some time throughout the rest of this year nurturing the business relationships we’ve started.